Privacy Policy

Effective date: 1 January 2026 · Return to homepage

This privacy policy explains how the website and services you are using are developed and operated by the developer Bearfoot, and how your information is collected, used, shared and protected when you interact with us. We respect your privacy and we work hard to keep your personal details safe and used only for the purposes you expect. This policy applies to the adventure services of Bearfoot Travel Co LLC, a company based at 270 Saint Moritz Strasse, Park City - 84098-5244, United States (US). Please read this policy carefully and contact us if you have any questions about how your information is handled.

Table of Contents

  1. 1. Scope of This Policy
  2. 2. Information We Collect
  3. 3. How We Collect Information
  4. 4. How We Use Your Information
  5. 5. Legal Bases for Processing
  6. 6. Sharing and Disclosure
  7. 7. Cookies and Tracking Technologies
  8. 8. Data Retention
  9. 9. Data Security
  10. 10. Your Privacy Rights
  11. 11. Privacy for Children
  12. 12. International Data Transfers
  13. 13. Third-Party Links and Services
  14. 14. Analytics and Advertising
  15. 15. Changes to This Policy
  16. 16. How to Contact Us
  17. 17. Your Consent

1. Scope of This Policy

This privacy policy describes the practices of Bearfoot Travel Co LLC regarding the collection, storage, use and disclosure of personal information through this website and through the adventure, trekking, ski, snowshoe, national park, group expedition and family travel services we offer. It covers information you provide to us directly, information we gather automatically when you browse our website, and information we may receive from third parties with your permission. The policy applies to all visitors to our site, to every person who sends us an inquiry, and to every adventurer who books a trip with us. Terms that are not defined here carry the meaning given to them in our terms of service, which you can also read on this website.

We encourage you to read this policy thoroughly so you understand what information we hold, why we hold it and what choices you have. We aim to act transparently and to make our practices easy to understand. If any part of this policy is unclear, please reach out to us at text@bearfoot.mom and a member of our team will be glad to explain.

This policy is governed by the laws applicable in the United States, and it also reflects the high standards expected under modern data protection frameworks such as the General Data Protection Regulation where those standards apply to your use of our services. Where we provide a higher level of protection, we will always honor that higher standard regardless of your location.

2. Information We Collect

We collect different kinds of information depending on how you use our website and how you interact with our services. We collect information you give us directly, such as your name, email address, phone number and the content of any message you send through our contact form. When you plan or book a trip, we may also collect your mailing address, travel dates, group size, dietary needs, fitness level, emergency contact details and any medical information you choose to share with us to help keep you safe on the trail.

We also collect information automatically when you visit our website. This includes your IP address, browser type, device type, operating system, approximate location, the pages you visit, the time and date of your visit, and the referring page that brought you to our site. This automatic information helps us understand how visitors use our website and lets us improve the experience we provide.

Finally, we may collect information from third-party sources where you have given us permission, such as payment processors, tour partners or accommodation providers involved in delivering your trip. This information is only used to complete the services you have requested and is handled in line with this policy.

3. How We Collect Information

Information is collected through several channels. When you fill in the contact form on our website, we receive the details you type into the form fields. When you telephone us, we may note your phone number and the details of your conversation so we can follow up with the information you need. When you send an email, we retain that correspondence as part of our records and to answer your questions.

When you book a trip, we collect the details necessary to arrange your adventure, including personal identity details and any information required for permits, reservations or insurance. We may also collect information through cookies and similar technologies as described in the relevant section of this policy. Cookies are small text files stored on your device that help our website remember your preferences and understand how the site is used.

In all cases, we collect only the information that is reasonably needed to provide the services you have asked for, and we do not collect information by deceptive or misleading means. We rely on your honesty and you rely on our care; this shared trust sits at the core of every interaction.

4. How We Use Your Information

We use your information for a range of legitimate purposes connected to our services. We use the details you provide to answer your inquiries, to prepare quotes and itineraries, to manage your booking, to arrange permits, lodging and transport, to coordinate with our guides, and to ensure the safety and well-being of every member of your group while on the trail.

We use automatic information gathered from the website to maintain and improve our site, to understand visitor behavior and preferences, to diagnose technical problems, to prevent abuse and fraud, and to make our content more relevant and useful. We may also use your email address to send you updates about new routes, seasonal offers and travel inspiration, but only where you have consented to receive such messages or where we have a legitimate interest in keeping you informed as a past client. You can unsubscribe from these messages at any time.

We do not sell your personal information to anyone. We use your information only to serve you, to run our business and to improve our services. We will never use your data in a way that is incompatible with the purposes described in this policy without first telling you and, where required, asking for your consent.

5. Legal Bases for Processing

Under applicable data protection law, we rely on several lawful bases to process personal information. We process your information to perform the contract you enter into with us when you book a trip, which includes arranging logistics, permits and guiding services. We process your information to comply with legal obligations such as tax, accounting and safety requirements. We also process information on the basis of our legitimate interests in running and improving our business, keeping our website secure, and communicating with existing and prospective clients.

Where we process special categories of information, such as health details you share to help us keep you safe during a demanding physical activity, we do so with your explicit consent and only to the extent necessary to support your participation. Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before you withdrew it.

We keep the basis for each processing activity under review and are careful not to rely on consent where another basis would be more appropriate. We document our decisions and remain ready to explain them to you or to a regulator upon request.

6. Sharing and Disclosure

We share your information only with trusted parties that help us deliver our services, and we require them to keep your information secure and to use it solely for the purposes we specify. This may include independent mountain guides, permit and reservation authorities, lodging and transport providers, insurance providers, payment processors, and information technology providers that host our website or support our communications.

We may disclose information where we are required to do so by law, regulation, legal process or governmental request, or where we believe in good faith that disclosure is necessary to protect our rights, protect the safety of any person, investigate fraud, or respond to a government request. We may also share information in connection with a merger, acquisition or reorganization of our business, in which case we will take reasonable steps to ensure your information continues to be protected.

Other than these circumstances, we do not share your personal information with unrelated third parties. We do not sell, rent or trade your data. Any party with whom we share information is bound by confidentiality and data protection commitments that match the standards described in this policy.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to make the site work properly and to understand how visitors use it. Essential cookies are necessary for basic functions such as remembering your choices during a single session and keeping the site secure. Analytical cookies help us understand which pages attract the most attention and where visitors may find things difficult, so we can improve navigation and content.

You can control and manage cookies through your browser settings. Most browsers let you block or delete cookies, and you can usually choose to be alerted before a cookie is stored. If you disable cookies, some parts of our website may not function as intended, but you will still be able to browse and to contact us. We do not use intrusive tracking technologies, and we do not build advertising profiles of children or of visitors without their clear consent.

We review our use of tracking technologies regularly and keep this section of our policy current with the tools we actually use. Because privacy practices evolve, we encourage you to check this section from time to time.

8. Data Retention

We keep your personal information only for as long as it is needed for the purposes described in this policy. Accounting and booking records are retained for as long as required by law to satisfy tax, audit and reporting obligations. Contact form inquiries and correspondence are kept for a reasonable period so we can respond and maintain business continuity.

When we no longer need your information, we delete it or transform it into an anonymous form so that it can no longer be linked to you. We periodically review the records we hold and remove information that has passed its retention period. We take care to dispose of personal data securely, whether by deleting files, shredding paper documents or otherwise ensuring the information cannot be recovered.

If you would like us to delete your information sooner than our standard retention periods, you may request that action through the contact details below, and we will honor your request subject to any legal obligation that requires us to retain certain records.

9. Data Security

We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it against loss, misuse, unauthorized access, alteration and disclosure. We use secure connections where information is transmitted, restrict access to personal data to employees and partners who need it to do their jobs, and apply good practices around passwords, updates and site protection.

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. However, we work continuously to safeguard your information and to respond promptly should any security concern arise. We encourage you to protect the accounts and devices you use to communicate with us and to contact our team immediately if you become aware of any suspected unauthorized access to your account or your personal data.

In the event of a data breach that creates a risk to your rights and freedoms, we will notify you and the relevant supervisory authority as required by applicable law, and we will take steps to limit any harm.

10. Your Privacy Rights

Depending on where you live, you may have certain rights over the personal information we hold about you. These include the right to access the information we hold, the right to correct inaccurate data, the right to request deletion of your data, the right to object to certain processing, the right to restrict processing, and the right to receive your data in a portable format. You may also have the right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details at the end of this policy. We will respond within the time frame required by law, and we may ask you to verify your identity before acting on your request so that we can protect your information from misuse. We will not charge you for exercising your basic rights.

If you believe your privacy rights have been violated, you may also have the right to lodge a complaint with a data protection supervisory authority. We hope you will give us the opportunity to resolve any concern first, and our team is always available to help.

11. Privacy for Children

Our adventures are enjoyed by families, including children, but this website and our services are not directed at children under the age of thirteen in a way that requires them to provide personal information directly. We do not knowingly collect personal information from children under the age of thirteen without appropriate parental involvement. Where a family trip involves a child, we collect the limited information necessary for the safety and smooth running of the adventure, and we do so only with the understanding and consent of a parent or guardian.

If you believe we have inadvertently collected personal information from a child without the required consent, please contact us immediately and we will take steps to remove that information from our records. We handle the information of young adventurers with the same care and respect we apply to adults, and we never use children information for marketing purposes.

Parents and guardians are encouraged to help their children understand how to use the internet safely and how to protect their own personal information when using any website, including ours.

12. International Data Transfers

Our company is based in the United States, and your information may be processed in the United States and in other jurisdictions where our service partners operate. The data protection laws of different countries vary, and some countries may not provide the same level of legal protection for personal information as your home country.

Where we transfer personal information across borders, we take steps to ensure that appropriate safeguards are in place, such as relying on recognized data transfer mechanisms or contractual protections that require the recipient to protect your information to a comparable standard. By using our services and providing your information, you understand that your information may be transferred to and processed in these locations.

We are committed to maintaining high standards for your information wherever it is handled, and we review our transfer mechanisms regularly to ensure they remain effective and law-compliant.

13. Third-Party Links and Services

Our website may contain links to third-party websites, such as partner tour operators, park authorities, accommodation providers or payment services, that are operated by organizations other than Bearfoot Travel Co LLC. We do not control these external websites, and this privacy policy does not apply to how they handle your information.

When you leave our website and visit a third-party service, we encourage you to read that service privacy policy to understand how your information will be handled. We are not responsible for the content, privacy practices or security of any third-party website, and providing a link does not imply our endorsement of that site.

If you share information with a partner as part of arranging your trip, that partner will handle your information according to its own policies and any agreement we have in place with them, and we will point you to the relevant details as needed.

14. Analytics and Advertising

We use limited analytics tools to understand how our website is used, such as which pages are visited most often and how visitors move through the site. This allows us to improve our content, fix errors and make the experience better for everyone. These tools may collect technical information such as your IP address and browser details to generate aggregate reports.

We generally do not engage in targeted advertising based on the personal information you provide to us directly. Where we do use cookies or tools that support advertising, we do so only after obtaining the necessary consent and you can opt out at any time through your browser preferences or the tools we provide.

We do not use your contact details or trip plans to build advertising profiles without your permission. Our marketing communications are limited to the updates you have opted to receive, and we honor unsubscribe requests immediately.

15. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements or the services we offer. When we make a material change, we will update the effective date at the top of this page and we will take reasonable steps to inform you, such as by posting a notice on our website or contacting you directly if we have your details.

We encourage you to review this policy periodically so that you stay informed about how we are protecting the information we collect. Your continued use of our website or services after any changes take effect constitutes your acceptance of the updated policy, unless you inform us otherwise.

If we make changes that significantly affect how we use your personal information, we will seek your consent where required by law before applying those changes to any data we already hold.

16. How to Contact Us

If you have any questions, concerns or requests relating to this privacy policy or the handling of your personal information, you are welcome to contact us at any time. You can reach us by email at text@bearfoot.mom or by telephone at +15708135287. You may also write to us at 270 Saint Moritz Strasse, Park City - 84098-5244, United States (US).

Our team is happy to explain our practices in plain language, to help you understand your rights, and to address any concern you may have about the security or use of your data. We aim to respond to all privacy inquiries promptly and thoroughly.

If you raise a concern, we will acknowledge your message, investigate the matter with care and keep you informed of the outcome. For any matter we cannot resolve directly, we will point you to the appropriate supervisory authority so that your rights remain fully protected.

17. Your Consent

By using our website and our services, you confirm that you have read and understood this privacy policy and that you agree to the collection, use and handling of your information as described here. Where we rely on your consent for specific processing activities, you provide that consent freely and you may withdraw it at any time with future effect.

We value the trust you place in us when you choose to share your personal details. This policy reflects our commitment to honoring that trust through careful, limited and lawful use of your information and through clear communication about everything we do with it.

Thank you for taking the time to understand how we protect your privacy. If there is anything we can clarify, please do not hesitate to contact the Bearfoot Travel Co LLC team.

Back to homepage · Bearfoot Travel Co LLC 270 Saint Moritz Strasse, Park City - 84098-5244, United States (US)